Patrick Eng
Marketer, Developer, SEO Specialist, Gamer, and Random Knowledge Blogger


Patrick Eng - Head of Marketing Technology



  • Inbound, Social Media, and Email Marketing

  • SEO, AMP, and A/B Testing

  • Marketing Automation Workflows

  • Landing Page, Blog, and Infographic Design and Development

  • Data Analysis and Trend Identification

  • HubSpot, Ceros, , SEMRush, Google Web Master Tools, Moz, and Squarespace

  • Adobe Photoshop, Premiere, and Dreamweaver


  • Live to learn

  • Create & explore

  • Submit work you are proud of

  • Do more than the routine

  • There's always two sides to the story

  • Living to please others is not living

Learn more about my personality here.


My name is Patrick Eng, I currently work as the Head of Marketing Technology at Direct Development, an inbound marketing agency based in Fairfax, Virginia. I graduated from George Mason University with a degree in Information Technology, and have a passion for blending multiple platforms, media, and data points into a robust marketing strategy



At George Mason University, I was fortunate enough to enroll in various Information Technology (IT) courses that covered the basics in the ever growing field of IT. As a lover of all technology, it has been a passion of mine to learn various languages. frameworks, and platforms that aid me in my marketing profession. The robust curriculum at George Mason has and continues to provide me with the education and resources to pursue a more in-depth career in Information Technology. Courses I took taught everything from corporate social responsibility to Ruby on Rails web development.
AWARDS: Dean's list (2014, 2015, 2016, 2017) 


June 2018 - Present [Direct Development, Fairfax]

As the Head of Marketing Technology, I work to ensure that the company was making informed and correct decisions when purchasing new tools, hiring new developers, or bidding on projects outside the normal scope of our work. I ensure that my team has the necessary knowledge to use our existing tools, from marketing automation to data analysis, and step in to provide direction when needed. The Head of Marketing Technology works within a business lens to takes into consideration both the technical needs of every project, the company’s resources, and the client’s need.

In this position, I work closely with upper-management to draft and implement radical change throughout the company.

September, 2017 - May 2018 [Direct Development, Fairfax]

As a Marketing Technology Manager, it was my responsibility to manage our internal and overseas team of IT solutions experts and provide oversight and coordination on our account-based tech projects. I worked with various project managers to establish overall priority and ensure quality of service of projects handled by external developers. I was the marketing technologist of last resort, meaning when my team was unable to solve a problem for one of our clients, it became my job to dive into the issue and find the solution.

This management required me to be in contact with many of our clients, teaching them the capabilities of HubSpot and general Inbound Marketing principles. Due to my tech experience, not only did I explain to them how many of these features actually work, but I also explained how it tied into their overall Inbound Marketing strategy and how blog posts, premium content, social media, SEO, email, lead nurturing, and segmentation actually impacted their marketing efforts. 

May 2017 - July 2017 [Zeniark, Philippines]

On top of my general duties as a Marketing Technologist, I also added to my responsibilities that of a consultant. I worked with my current employer to send me to the Philippines to spend the summer working with our partner IT solutions company. During my time overseas, I spent each day working with our external development team to provide clarity and feedback in order to improve the quality of work provided by them. 

Those two months revealed inefficiencies both in how we assigned projects to our team in the Philippines, and common errors that our managers had to constantly correct. It was my job to explain to the managers, developers, and QA employees what we look for in finished products and best practices when it comes to developing custom work in HubSpot.

After completing my Marketing Technologist and Consultant work each day, I would work on side-projects that the Zeniark team designed that helped me grow in my knowledge and confidence in Photoshop, JavaScript, and Yii (a PHP framework). This extra training helped me become a more well-rounded technologist that can design and develop blog mock-ups, banners, and infographics.

August 2015 - September 2017 [Direct Development, Fairfax]

My time as a Marketing Technologist evolved dramatically over its two year life span. In the beginning, a majority of my time was spent acquainting myself with the HubSpot platform, learning the ins and outs, its limitations, and its real power. This learning experience took the shape of publishing blog posts and social media posts every week, all from within HubSpot. It also looked like creating hundreds of landing pages and website pages, both to educate leads and drive them farther down the enrollment/donor funnel. I spent many hours optimizing images across our site, ensuring that each page was mobile responsive, and was following the ever-changing SEO best practices.

I soon graduated to marketing automation and data analysis, looking at our marketing campaigns and suggesting small improvements that could potentially improve the results. I worked with our project managers to develop emails, Calls-To-Action, and various pieces of smart content that were targeted for each of our segmented audiences. I grew in my understanding of the Inbound Marketing methodology, and began to reinforce that knowledge every day by working in HubSpot and making those high-level marketing strategies a technical reality. 

May 2015 - August 2015 [EPA, Washington D.C.]

Over the summer months of 2015, I was selected to begin an internship at the Environmental Protection Agency (EPA). This internship, based in Crystal City, put me in contact with a team of professionals working in the PR department. Thus, I worked closely with a team that was constantly handling social media and better ways to engage with the people by promoting transparency.

Each week, I would meet draft up a slew of tweets and meet with various EPA employees to review and publish them. I worked on various speeches for people in leadership (with heavy editing and input from others, of course), and assisted in various day-to-day tasks for my team and other employees.


October 1996 - Present

You might find this controversial, but I wanted to list my Personality Type as told by the Meyers-Briggs personality test. While some people swear by this and others think its a waste of time, I think that it has some truth to it that is worth sharing with others. In short, my results came to be Introverted, Sensing, Thinking, and Perceiving - which makes me a Virtuoso. Here's what that actually means:

ISTPs love to explore with their hands and their eyes, touching and examining the world around them with cool rationalism and spirited curiosity. People with this personality type are natural Makers, moving from project to project, building the useful and the superfluous for the fun of it, and learning from their environment as they go. Often mechanics and engineers, ISTPs find no greater joy than in getting their hands dirty pulling things apart and putting them back together, just a little bit better than they were before.

ISTPs explore ideas through creating, troubleshooting, trial and error and first-hand experience. They enjoy having other people take an interest in their projects and sometimes don’t even mind them getting into their space. Of course, that’s on the condition that those people don’t interfere with ISTPs’ principles and freedom, and they’ll need to be open to ISTPs returning the interest in kind.

ISTPs enjoy lending a hand and sharing their experience, especially with the people they care about, and it’s a shame they’re so uncommon, making up only about five percent of the population. ISTP women are especially rare, and the typical gender roles that society tends to expect can be a poor fit – they’ll often be seen as tomboys from a young age.
While their mechanical tendencies can make them appear simple at a glance, ISTPs are actually quite enigmatic. Friendly but very private, calm but suddenly spontaneous, extremely curious but unable to stay focused on formal studies, ISTP personalities can be a challenge to predict, even by their friends and loved ones. ISTPs can seem very loyal and steady for a while, but they tend to build up a store of impulsive energy that explodes without warning, taking their interests in bold new directions.

ISTPs’ decisions stem from a sense of practical realism, and at their heart is a strong sense of direct fairness, a “do unto others” attitude, which really helps to explain many of ISTPs’ puzzling traits. Instead of being overly cautious though, avoiding stepping on toes in order to avoid having their toes stepped on, ISTPs are likely to go too far, accepting likewise retaliation, good or bad, as fair play.