Inbound, Social Media, and Email Marketing
SEO, AMP, and A/B Testing
Marketing Automation Workflows
Landing Page, Blog, and Infographic Design and Development
Data Analysis and Trend Identification
HubSpot, Ceros, , SEMRush, Google Web Master Tools, Moz, and Squarespace
Adobe Photoshop, Premiere, and Dreamweaver
Live to learn
Create & explore
Submit work you are proud of
Do more than the routine
There's always two sides to the story
Living to please others is not living
Learn more about my personality here.
My name is Patrick Eng, I currently work as the Head of Marketing Technology at Direct Development, an inbound marketing agency based in Fairfax, Virginia. I graduated from George Mason University with a degree in Information Technology, and have a passion for blending multiple platforms, media, and data points into a robust marketing strategy
GEORGE MASON UNIVERSITY: B.S. IN APPLIED INFORMATION TECHNOLOGY
At George Mason University, I was fortunate enough to enroll in various Information Technology (IT) courses that covered the basics in the ever growing field of IT. As a lover of all technology, it has been a passion of mine to learn various languages. frameworks, and platforms that aid me in my marketing profession. The robust curriculum at George Mason has and continues to provide me with the education and resources to pursue a more in-depth career in Information Technology. Courses I took taught everything from corporate social responsibility to Ruby on Rails web development.
AWARDS: Dean's list (2014, 2015, 2016, 2017)
HEAD OF MARKETING TECHNOLOGY
June 2018 - Present [Direct Development, Fairfax]
As the Head of Marketing Technology, I work to ensure that the company was making informed and correct decisions when purchasing new tools, hiring new developers, or bidding on projects outside the normal scope of our work. I ensure that my team has the necessary knowledge to use our existing tools, from marketing automation to data analysis, and step in to provide direction when needed. The Head of Marketing Technology works within a business lens to takes into consideration both the technical needs of every project, the company’s resources, and the client’s need.
In this position, I work closely with upper-management to draft and implement radical change throughout the company.
MARKETING TECHNOLOGY MANAGER
September, 2017 - May 2018 [Direct Development, Fairfax]
As a Marketing Technology Manager, it was my responsibility to manage our internal and overseas team of IT solutions experts and provide oversight and coordination on our account-based tech projects. I worked with various project managers to establish overall priority and ensure quality of service of projects handled by external developers. I was the marketing technologist of last resort, meaning when my team was unable to solve a problem for one of our clients, it became my job to dive into the issue and find the solution.
This management required me to be in contact with many of our clients, teaching them the capabilities of HubSpot and general Inbound Marketing principles. Due to my tech experience, not only did I explain to them how many of these features actually work, but I also explained how it tied into their overall Inbound Marketing strategy and how blog posts, premium content, social media, SEO, email, lead nurturing, and segmentation actually impacted their marketing efforts.
MARKETING TECHNOLOGIST & CONSULTANT
May 2017 - July 2017 [Zeniark, Philippines]
On top of my general duties as a Marketing Technologist, I also added to my responsibilities that of a consultant. I worked with my current employer to send me to the Philippines to spend the summer working with our partner IT solutions company. During my time overseas, I spent each day working with our external development team to provide clarity and feedback in order to improve the quality of work provided by them.
Those two months revealed inefficiencies both in how we assigned projects to our team in the Philippines, and common errors that our managers had to constantly correct. It was my job to explain to the managers, developers, and QA employees what we look for in finished products and best practices when it comes to developing custom work in HubSpot.
August 2015 - September 2017 [Direct Development, Fairfax]
My time as a Marketing Technologist evolved dramatically over its two year life span. In the beginning, a majority of my time was spent acquainting myself with the HubSpot platform, learning the ins and outs, its limitations, and its real power. This learning experience took the shape of publishing blog posts and social media posts every week, all from within HubSpot. It also looked like creating hundreds of landing pages and website pages, both to educate leads and drive them farther down the enrollment/donor funnel. I spent many hours optimizing images across our site, ensuring that each page was mobile responsive, and was following the ever-changing SEO best practices.
I soon graduated to marketing automation and data analysis, looking at our marketing campaigns and suggesting small improvements that could potentially improve the results. I worked with our project managers to develop emails, Calls-To-Action, and various pieces of smart content that were targeted for each of our segmented audiences. I grew in my understanding of the Inbound Marketing methodology, and began to reinforce that knowledge every day by working in HubSpot and making those high-level marketing strategies a technical reality.
May 2015 - August 2015 [EPA, Washington D.C.]
Over the summer months of 2015, I was selected to begin an internship at the Environmental Protection Agency (EPA). This internship, based in Crystal City, put me in contact with a team of professionals working in the PR department. Thus, I worked closely with a team that was constantly handling social media and better ways to engage with the people by promoting transparency.
Each week, I would meet draft up a slew of tweets and meet with various EPA employees to review and publish them. I worked on various speeches for people in leadership (with heavy editing and input from others, of course), and assisted in various day-to-day tasks for my team and other employees.
October 1996 - Present
You might find this controversial, but I wanted to list my Personality Type as told by the Meyers-Briggs personality test. While some people swear by this and others think its a waste of time, I think that it has some truth to it that is worth sharing with others. In short, my results came to be Introverted, Sensing, Thinking, and Perceiving - which makes me a Virtuoso. Here's what that actually means: