What is This Blog Really About?
After working with blogs and marketing for over a year now, you'd think I'd at least know what to do with a blog of my own. But if there's one thing that working at an inbound marketing agency has taught me, it's that blogging is a double-edged sword.
Blogging is something that I have always had a love-hate relationship with. On one hand, it's a great way for people from many different backgrounds to really explain and outline what they believe, know and work for. But, on the other hand, you have an internet full of people writing stories about this or that, and have very little relevance to you or even trust in if what they say is true.
A friend of mine asked me last summer, "how long do you think blog marketing will really last?" Just to preface, this friend of mine is a deep thinker, but sometimes he has a harsher outlook on life than the Patriots in the first half of the Super Bowl. He went on to say that a lot of marketers who do ghost writing essentially get all of their information and "expertise" from other bloggers, who did the exact same thing when they were writing their blog.
At some point, you realize that the blind may be leading the blind. So why am I bringing all this up? Is it to discount all blogs and shun all authors and so-called thought leaders?
I still think that blogs can be a very relevant and reliable source of information, just don't be a complete knob and believe the first thing you read.
That's why I don't want this blog to be some educational and informational place that you come to when you want to learn something new. Don't get me wrong, I have gross amounts of wisdom that I will be sharing with you all, but my purpose in creating this blog is to create content that people will enjoy.
Sometimes that enjoyment will appear as educational material, sometimes comedic, sometimes it's just an event that happened in my life, or even a story. I have no desire to confine this blog to a specific theme, except only to publish content that is relevant, reliable, and share-worthy.
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